Chocoholics assemble!
Cadbury is putting two new spins on its beloved Bournville chocolate, and shoppers can’t wait to get their hands on them.
This week, the confectioner announced ‘Simply Indulgent’ Salted Caramel and Chopped Hazelnut varieties of its classic dark chocolate, which has remained a firm favourite since its inception over 100 years ago.
Although some details are still under wraps, we do know they’ll be available across a range of UK retailers priced at £2.20 a bar.
And in welcome news for fans, they’re set to be a permanent addition to the range.
The move is a big comeback for Bournville, which last changed its line-up – relaunching Old Jamaica (rum and raisin) and introducing an Orange flavour – back in 2020.
And it’s safe to say people are excited, with Laura Snell commenting on a Snack News and Reviews Facebook post: ‘I neeeeeed these!’.
‘That salted caramel one looks incredible,’ wrote Emma Wilson, while Anna-Marie Dangerfield noted the hazelnut flavour seemed especially ‘yummy.’
When the Food Finds Official page shared the news, Kirsten Robson added: ‘Ohhh sounds nice… I do like a Bournville.’
The news comes after Cadbury dropped several new products this year, including Twirl White Dipped and Dairy Milk Biscoff bars.
The Iced Latte Dairy Milk also marked a first for the company, featuring a temperature-activated packet that visually transforms when chilled.
Nonetheless, it hasn’t all been good news for Cadbury fans: the beloved Freddo, a long-time often-used yardstick for inflation, saw yet another price rise, and multipacks fell victim to the dreaded chocolate ‘shrinkflation’.
When is the new Bournville chocolate being released?
Currently, we don’t have a confirmed release date.
However, speaking to The Sun, a spokesperson for Cadbury owners Mondelez International said the new products would be ‘at retailers nationwide from late July’, so it could be very soon.
Where does the name Bournville come from?
Bournville chocolate is one of Cadbury’s oldest brands, with its roots dating back to the late 19th century, when the Cadbury brothers – George and Richard – sought to create a healthier and more wholesome lifestyle for their workers.
They established the ‘Bournville village’ just outside of Birmingham, where the company’s factory was located.
The Bournville brand itself was then launched in 1908 and was, as you might have suspected, named after the village that served as its inspiration.
Metro has reached out to Cadbury and Mondelez International for comment.
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